Should you spend more on technology or marketing?
Wow...
Now, this is a hard thing to read for a developer!
It is hard, especially for the ones that are involved in learning and understanding technologies, for the ones impassionate about new and excited by discovering and inventing.
But this is the truth, unfortunately: Marketing makes a difference. It doesn’t matter how new and cool and outstanding is a technology, how much money you got into building a project as long as nobody is buying that project. An uglier software solution, based on known technologies, freeware components and simplistic concepts, but with a good usability and great marketing will reach all over the market.
In order to sell a technical concept, you still have to do extra marketing effort, otherwise the high tech within your solution will always seem just an extra cost.
http://www.sitepoint.com/blogs/2005/11/19/should-you-spend-more-on-technology-or-marketing/
Now, this is a hard thing to read for a developer!
It is hard, especially for the ones that are involved in learning and understanding technologies, for the ones impassionate about new and excited by discovering and inventing.
But this is the truth, unfortunately: Marketing makes a difference. It doesn’t matter how new and cool and outstanding is a technology, how much money you got into building a project as long as nobody is buying that project. An uglier software solution, based on known technologies, freeware components and simplistic concepts, but with a good usability and great marketing will reach all over the market.
In order to sell a technical concept, you still have to do extra marketing effort, otherwise the high tech within your solution will always seem just an extra cost.
http://www.sitepoint.com/blogs/2005/11/19/should-you-spend-more-on-technology-or-marketing/
posted by Bobby at
8:52 PM
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