Radical Interface Approaches

Web Design has to adapt to the elements being presented and to the target visitors. Any non match between the design / interface aspect and the elements being presented by that web page will lead to a failure, no matter how much of a high-tech or artistic is that web presence.
In the following blog entry, there are two case studies that worth seeing. Check out the article and comments, too.

http://www.sitepoint.com/blog-post-view?id=261889