Microsoft's 'Live': Another .Net Disaster in the Making?

I thought this is about technology or at least the product itself, but I found out that it is about branding and marketing campaign. It is about the abuse of ".NET" in everything MS is doing and about the fact that they started to do it with "Live" word, too.

http://www.microsoft-watch.com/article2/0,2180,1926006,00.asp