Down To Business: Be an equal

This is a great article (even if short - it presents the main idea very concise) that presents one of the most critical business situations: bidding and accepting a project. How low will you go, what are you prepared to accept and what compromises will you do to get the project? Theoretically you should do as this article describes: be straight, fair, be an equal. Refuse compromises, stand up for your quality standards, enforce your estimates, be honest and straight. Is this possible?

http://www.sitepoint.com/blog-post-view?id=255702